Rudi Liebenberg, SA’s best chef and head chef at the renowned Belmond Mount Nelson Hotel in Cape Town, was invited to present a distinctly gourmet South African menu in New York to an esteemed audience. Our client, the Mount Nelson, called us in a panic to urgently put together the design of the menu that he would be serving at the New York function, as well as a leave-behind gift set of recipe cards for Rudi’s exquisite SA dishes. The brief was to “Go wild and be creative, but hurry!!!” A few pre-requisites: The emphasis required was to look proudly South African; to match the South African flavours of Rudi’s food and the twitter #Love SA flavours had to appear in the logo. The final print ready artwork was prepared and delivered on time; then once printed, the menu and recipes were tied with natural hemp cord; wrapped in tissue paper and put into a gorgeous box, ready to be placed in front of each New York diner’s place setting.