The Caxton group is made up of a large group of printers such as CTP Printers and SA LItho Label printers to name a few. Being a large corporate company there is often the need to communicate to staff on an internal level as well as of course marketing externally to the trade arena. Love & Design was briefed to create a "C" person character that could be used across a lot of their communication both internally and externally. The character needed to be able to be easily and cost effectively adapted into various poses in order to express different situations. We came up with a sound solution. Our client loved him so much we then developed a female "C" lady and an entire family.