The recently launched Fynkos Deli, relied heavily on using social media platforms to announce its opening. Amongst many static posts showcasing their delicious food, a few animated gifs were created to promote certain items on the menu so as to break the flow of the Instagram page and add some movement and interest. We art directed the images with photographer, Lyndon Skibbe, then after designing the animation sequence we animated the photoshop layered file into an mp4 for Instagram upload.
