An investment broker wished for us to design a logo to brand one of his products called PInnacle - a high risk investment product. He wanted the logo to evoke the concept of high yielding financial success. We created an abstract icon working with arrows pointing in multiple directions to represent the ever expansive wealth to be gained. To emphasise the grandeur of this elite product, we foiled and embossed the icon as well as designing an interesting die cut shape for the business card.