Sugar Hotel and Pmac chose Love & Design to be repsonsible for re-branding and giving the 5-star boutique hotel a face-lift. We started with revamping the logo and after presenting numerous concepts, client chose the hand-scribed Sugar logo option. Once foiled and embossed as it appears on all their letterheads, compliment slips, business cards and brochures, it became a perfect match to the high quality accommodation experience offered by the Sugar Hotel.