Trigems needed an ad art directed and designed so as to dazzle and create a bit of sparkle in a magazine publication. Being in the gem business, it was a case of working with a creative photographer who knows all about elements of trick lighting to really get the gems to show off their clarity and beautiful colour. Final call: a bit of photo-manipulation and colour-retouching to result in a great image with the gems looking like little jelly sweets good enough to eat!
