On being handed over the new design concept, Love & Design was awarded the contract for continuation design of the new packaging project for Vital Health Foods in 2012. This was the second time we were responsible for updating and refreshing Vital’s packaging.
The project included rolling-out and further developing the concept across across all 64 Vital Vitamin and Mineral packs as well as all food and beverage packaging (4 x Muesli packs, Nature’s Cuppa, 3 x Rice Cakes packs, 5 x Tea packs and 4 x Soy Sauce bottles). The new look was then developed across the new Kids vitamin and mineral range as well as the 4 new Mini Rice cake packs.
It was a mammoth task involving 3D graphic illustrations; food styling and photography.
Click here to view the 2005 range of re-designed Vital products